Found voting campaign:

GAP's Vote For ___________.

Gap is getting out the vote by encouraging individuality; vote for whatever makes you you. This has a nice customizable aspect to it, allowing you to purchase a shirt (or button ect.) and write in what you vote for. Unfortunately, as can be seen on the website, this has lead to things like "vote for cupcakes" and "vote for fannypacks", and some insightful reasons to vote from The Cool Kids like "I vote for more bass" and "I vote for looking good, like I should." wtf?

With the addition of Bill Maher's satirical "vote for BBQ", it's hard to tell if Gap is serious. Do they really think that a vote from personal aesthetics is always valuable, or is there some subtle (maybe unintentional) message here about the uneducated vote. Either way it's at least got me thinking about my own reasons.