Greek Americans have an overwhelming sense of pride when it comes their heritage. This starts with their immigrant roots in this country, but also reaches much further back to their distant relatives of ancient Greece. As distant as they might be, Greek Americans feel that they really do have a bond with the ancient creators of democracy, architecture, civilization. The symbols of ancient Greece are almost inherent in the minds of the modern Greek American.
Final PDF PosterThis poster attempts to play off this reverence for ancient roots, and uses ideas of the “birth of democracy” to empower voters in our current election.
The formal technique of the collage is utilized to reference the beginnings of democracy and voting in ancient times, mixing with contemporary elements to speak to modern voting; Vote Like You Invented It.
The poster employs the rhetorical trope of parody on a few levels; parody on modern voting systems with ancient Greeks in line for modern voting and a Krater pot in place of a ballot box; Krater motif is parodied by replacing scenes of Greek gods with modern voters in booths.
Final PDF PosterKeeping in mind how important heritage is to this demographic, I made reference to the honor of the Greek flag. But here, I employ a heavy dose of irony to get my demographic stirred up by trashing their heritage and pretending that it’s okay. The Greek flag, made out of trash, becomes a metaphor for discarded heritage as a result of not voting. The vulgarity of encouraging the disregard of something so important to this demographic becomes the motivation
to vote.
Process Documentation